How To Remove White Background from Logos in Photoshop

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  1. 0:00 Introduction
  2. 1:00 Analyze the RGB Channels
  3. 1:40 Use The Apply Image to Combine Channels
  4. 2:42 Fine Tune The Channels
  5. 3:23 Make a Selection Out of the Channel Copy
  6. 3:56 Create a Solid Color Fill Based on The Selection
  7. 4:21 Adding Color To The Logo
  8. 5:38 Name and Label Your Layers
  9. 6:27 Final Thoughts
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Learn to remove white background from Logos in Photoshop using channels and Apply Image!

This simple technique will help you make backgrounds transparent in just a few minutes using Channels and Apply Image.

Key Takeaways

  • A white background already gives you a hard tonal edge, so the Channels panel is the fastest place to build the selection.
  • When no single channel is clean enough, duplicate the best one and combine it with another using Image > Apply Image set to Multiply.
  • A Levels adjustment on the duplicated channel drives the logo to black and the background to white, which sharpens the edge and cleans up compression noise.
  • Invert the channel, then hold Ctrl (macOS: Command) and click its thumbnail to load the logo as a selection.
  • Rebuild the logo from Solid Color fill layers instead of erasing pixels, so every color stays editable and the background stays transparent.

Keyboard Shortcuts for This Technique

ActionWindowsmacOS
Invert the duplicated channelCtrl ICommand I
Load the channel as a selectionHold Ctrl and click the channel thumbnailHold Command and click the channel thumbnail
Reload the logo selection from a fill layerHold Ctrl and click the layer mask thumbnailHold Command and click the layer mask thumbnail
Make the brush smaller or biggerLeft and right bracket keysLeft and right bracket keys

Duplicate The Channel with Most Contrast

To easily remove white background from Logos in Photoshop you can use channels.

With channels, you can create selections, and since the background is white it creates a well-defined edge with the logo making it easy to select.

Start by analyzing your logo in the Channels panel. Look for the channel that has the most contrast between the background and the logo.

Once you determine which channel has the most contrast duplicate it by dragging it into the New Channel icon.

In this example, no one channel has a complete advantage over another.

With the Red channel, everything looks great except for the orange design in the center.

With the Blue channel, everything looks great except for the text.

If you have a similar issue, then follow the next step for the best results.

Use The Apply Image to Combine Channels

If no channel has more contrast than another, then duplicate the best channel of the three. In this example, I duplicated the blue channel because, for the most part, the logo has a lot of contrast against the white background, except for the text.

Then look for the channel that compliments the missing pieces from your selected channel. In this case, the Red channel has a lot of contrast in the text.

To merge these channels together, select the Blue channel copy, and go into Image > Apply Image. From here, select the Red Channel from the Channels dropdown.

Then Change the blending mode to Multiply to darken the image.

Then Press Ok.

Notice that the duplicate channel now has a logo that is almost black!

Fine Tune the Channel

Now you can use the Levels adjustment (Image > Adjustments > Levels) to fine-tune the channel.

Move the black point slider to the right to make the dark pixels black, and the white point slider to make the bright pixels white.

Doing so will create sharper edges and remove the JPEG Compression.

Create a Selection from The Mask

Now that you have a black and white version of the logo, make sure to invert the channel. Press Ctrl I on Windows or Command I on macOS to invert.

The background should now be black and the logo white.

Hold Ctrl (macOS: Command) and click on the duplicate channel thumbnail to load it as a selection.

Create a Solid Color Fill Based on The Selection

With the selection active, click the New Adjustment Layer icon at the bottom of the Layers panel and choose Solid Color.

From the Color picker select black and press OK.

This will give you a black and white version of your logo without a white background!

To add the color to the Logo, first, enable the logo selection again by holding Ctrl (macOS: Command) and clicking the Solid Color fill layer’s mask thumbnail.

Then select the Eyedropper tool, and select one of the colors from the original logo. Like the dark gray from the tree branches.

Next, create another color fill layer. It will automatically select the color you clicked on and you can press OK without adjusting the color.

From the Toolbar, select the Brush Tool and paint with black on the layer mask in areas that should not have the dark gray color.

Repeat this process on all the other colors to get the final result!

This is one of the best methods to remove the white background from Logos in Photoshop!

Sample Image

Download tutorial image here.

Frequently Asked Questions

How do you remove a white background from a logo in Photoshop?

Open the Channels panel, duplicate the channel with the most contrast between the logo and the white, push it to pure black and white with Levels, invert it, and load it as a selection. Then build the logo from Solid Color fill layers so the background stays transparent.

Which channel should I duplicate?

Click through the Red, Green, and Blue channels and pick the one where the logo separates most cleanly from the white. Drag that channel onto the New Channel icon to duplicate it, so the original color channels are never altered.

What if no single channel has enough contrast?

That is common with multicolor logos. In this example the Red channel handles the text well and the Blue channel handles the artwork, so neither one works alone. Combine them with Apply Image instead of settling for the better of the two.

Why is Apply Image set to Multiply?

With the duplicated channel selected, Image > Apply Image blends a second channel into it. Multiply keeps the darker of the two values everywhere, so the dark parts of each channel add together and the logo ends up almost solid black while the background stays white.

Why invert the channel before loading the selection?

Photoshop loads white areas as selected and black areas as deselected. After Levels the logo is black and the background white, which is backwards, so press Ctrl I on Windows or Command I on macOS to flip it before you load the selection.

Why use Solid Color fill layers instead of erasing the background?

Erasing bakes the result into pixels. A Solid Color fill layer carries the selection as a layer mask, so the logo color and the mask can both be changed later, and the area outside the mask stays genuinely transparent.

How do I put the original colors back into the logo?

Reload the logo selection from the first fill layer’s mask, sample a color from the original artwork with the Eyedropper, and create another Solid Color fill layer. Then paint black on that layer’s mask to limit the color to the right shapes, and repeat for each remaining color.

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Final Image

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After: How To Remove White Background from Logos in Photoshop
Before: How To Remove White Background from Logos in Photoshop
Jesús Ramirez

About the author

Jesús Ramirez

Jesús Ramirez is a graphic designer and the founder of the Photoshop Training Channel, which he started in 2012 and has grown past two million YouTube subscribers. He has taught at Adobe MAX, Adobe Summit, and Photoshop World, teaches courses for CreativeLive and Pluralsight, and was one of five artists chosen for Adobe Stock's Make a Masterpiece campaign. His Photoshop templates shipped inside Photoshop CC 2018.

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