Recreate the “Perfume” Movie Poster in Photoshop – Copycat Wednesday #1

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The perfume movie poster in Photoshop technique combines model masking, hair recoloring, and flower compositing into one fragrance ad style portrait.

In this first episode of Copycat Wednesday, you’ll learn how to recreate the Perfume poster in Photoshop!

Note: This tutorial was recorded in Photoshop 21.1 (Photoshop 2020), the general release version at the time. Every tool it uses, from layer masks to Puppet Warp, works the same way in the current version of Photoshop.

Key Takeaways

  • The perfume movie poster in Photoshop technique relies on layer masks and adjustment layers, not filters, to blend the model into the scene.
  • A Channel-Based Mask uses the natural contrast in a photo’s Red, Green, or Blue channel to select fine details like loose hair strands.
  • Puppet Warp lets you reposition part of an image, such as a hair strand, by placing pins on a mesh and dragging them.
  • Grouping layers with CtrlG (Windows) or CommandG (macOS) keeps a composite with dozens of layers, like this one, organized as you work.
  • A single Solid Color fill layer, set to a blending mode like Color, is enough to apply a poster style tint over a whole image.
  • Hiding an object, like the towel in this shot, does not always need a selection. Painting directly on a layer mask can hide it just as well.

What You Will Learn

  • How to mask a portrait and refine its edges with the Select and Mask workspace
  • How to build a Channel-Based Mask for fine details like hair
  • How to change hair color and reshape a hair strand with Puppet Warp
  • How to composite flower photos into a scene, including their shadows
  • How to apply a final color tint that unifies a composite into a poster look

Requirements

Before you start

Perfume Movie Poster in Photoshop Keyboard Shortcuts

ActionWindowsmacOS
Clip a layer to the one below itCtrl Alt GCommand Option G
Invert a layer maskCtrl ICommand I
Swap Foreground and Background colorXX
Free TransformCtrl TCommand T
Fit the layer or canvas to the screenCtrl 0Command 0
Group selected layersCtrl GCommand G
Duplicate while draggingAlt dragOption drag
Duplicate a layerCtrl JCommand J
CopyCtrl CCommand C
PasteCtrl VCommand V

Tutorial Images

Starting from Scratch

Prepare the fresh canvas by clicking the Create button to create a new document. A Width of 600 pixels and Height of 72 pixels with a Resolution of 72 pixels should be perfect for this project.

Organizing the Document

Since you will be dealing with a lot of layers and files, it is best to organize them in advance by creating three individual groups and rename them respectively as:

  • Background
  • Model
  • Flowers

In this way, all Background, Model, and Flower-related layers are in their respective groups you can avoid further confusion.

Applying Mask to the Model

Click on the New Adjustment Layer icon and select Solid Color.

New Adjustment Layer menu open with Solid Color about to be chosen
Layers panel after the Solid Color fill is added for the new background

On the Color Picker window, select a good shade of dark grey and press OK to set it as the Color Fill. Then, rename the layer as “Background.”

Color Picker set to a dark grey shade for the layer renamed Background

Now, you may delete the original Background layer by clicking-and-dragging it towards the Trash icon.

Right-click on the new Background layer and select Delete Layer Mask. 

Right-click menu on the Background layer with Delete Layer Mask selected

Then, click-and-drag the layer to move it into the Background group.

Working on the Model Subject

All the assets to be used in this tutorial are already set in the Libraries panel. You can obtain the photos without the watermark through licensing, or you can use them for FREE with the watermarked version. You can download each file here:

  • Woman
  • Hair
  • Background
  • Flower
  • Flower

Refining the Mask

Select the image of the woman and place it under the Model group.

Go to Select > Subject so Adobe’s Select Subject AI can do its magic and automatically create a selection around your subject.

Select menu open on Subject so Adobe's AI can build the selection

With the Layer Mask thumbnail selected, go to the Options bar and click on the Select and Mask button. This takes you into a workspace where you can refine the edges of your mask.

Select and Mask button in the Options bar with the layer mask thumbnail active

You can choose among different viewing options by clicking on the View drop-down menu. As you can see, I have the default Black & White view, which also pertains to the Golden Rule of masking, “White Reveals, Black Conceals.”

View menu in Select and Mask showing the black and white preview option

Use the Global Refinements to refine the edges of the mask by slightly increasing the Smooth slider.

Then, adjust the Contrast slider to make it sharper.

Press OK to apply the changes.

Contrast slider raised in the Select and Mask settings to sharpen the edge

If your subject layer has a “white halo” or a white outline as a remnant from its background, refine this. With your Layer Mask selected, go to Filter > Other > Minimum.

The Minimum filter allows you to contract the mask based on the number of pixels you input on the radius.

Initially, I set mine at 1.3 pixels, and the further you adjust the slider, the more it contracts the mask.

For this particular layer, setting it at 1 pixel is optimum.

Make sure that you set Preserve as Rounded, and this determines the sharpness of the edges of your pixels.

Edge setting left at 1 pixel with Preserve set to Rounded

With a quick overall look at the layer, the subject looks unrealistic without the natural hair strands and eyelashes excluded from the mask. To retrieve them, double-click on the Layer Mask thumbnail to go back to the workspace.

Double clicking the layer mask thumbnail to reopen the masking workspace

On your Toolbar, select the Refine Edge tool to paint along the edges around the subject’s hair to retrieve the individual hair strands.

Do the same technique on her face to retrieve her eyebrows and eyelashes.

Once you press OK to apply the changes, you will see the drastic difference.

Brushing back the eyebrows and eyelashes before applying the mask changes

Fixing the White Halo Around the Subject’s Hair

While you have achieved a better look for the subject, you can also see the fringing along the hair strands. To remove them, click on the New Adjustment Layer icon at the bottom of the Layers panel and select Solid Color.

Solid Color chosen from the New Adjustment Layer icon to deal with the fringing

Set black as your color and press OK.

Color Picker set to black for the fill that covers the white halo

Press CtrlAltG (Windows) or CommandOptionG (macOS) to clip it to the layer below. This means any filters, adjustments, and blending modes on this layer only affect the layer directly below it.

Notice how the recent steps have removed the white fringing around the hair by making the entire layer into black.

Then, click on the Layer Mask and press CtrlI (Windows) or CommandI (macOS) to Invert the effect and hide all the contents of this layer.

Now, select the Brush tool and set white as your Foreground color. Use this to paint along the edges of the head to reveal the black layer and hide the white halo. In a simpler term, it hides the white fringing by darkening it. Use this technique to remove the white fringing along her eyelashes and eyebrows.

Mask inverted so the black fill can be painted back along the hair edges

Using Adjustment Layers to Darken the Model

Click on the New Adjustment Layer icon and select Curves.

Curves picked from the New Adjustment Layer menu to darken the model

Clip this layer by clicking on this icon, so it only controls the Model layer.

Make the image darker by clicking-and-dragging the white point downwards.

Make a point in the center only by clicking-and-dragging from the center of the curve then downwards.

To create a black & white image, click on the New Adjustment Layer icon and select Black & White.

Center point of the curve pulled down before adding a Black and White layer

Click on the clipping icon once again, so this adjustment layer only applies to the Model layer.

Then, click on the Curves adjustment layer and create another point and drag it downwards to make it darker.

Adding Highlights Around the Model’s Body

To create more depth into the image by adding another source of light, select the Curves adjustment layer mask, and select the Brush tool.

Curves adjustment layer mask selected with the Brush tool ready to go

With black set as your Foreground color, paint on the layer mask to hide the layer effect. Reimagine how another source of light would illuminate her body and emulate it.

Painting with black on the mask to shape a second light source across her body

If you happen to create a mistake, undo this by pressing X to switch the colors and reveal the effect.

Keep pressing X to switch between the Foreground and Background color.

Using a Solid Color Fill to Hide The Towel

Click on the New Adjustment Layer icon and select Solid Color. On the Color Picker window, set the color to black and press OK to apply this to the whole layer.

Solid Color fill set to black and covering the whole layer
Black fill layer sitting over the model in the Layers panel

Press CtrlAltG (Windows) or CommandOptionG (macOS) to clip the layer.

Click on the Layer Mask. On the Masks panel, click on the Invert button to hide everything in the layer.

Layer clipped with Ctrl plus Alt plus G and the mask inverted from the Masks panel

With your Brush tool selected and the Foreground color set to white, paint over the bottom area of your Model to hide her towel. Keep a smooth, gradient transition as you paint.

Painting white over the bottom of the model to hide the towel with a soft fade

Painting Over the Background and Apply the Texture

Create a new layer under your Background Group.

New empty layer added underneath the Background group

Select the Brush tool and set the color black as your Foreground color. While holding the Shift key, paint on the bottom of the layer to retain a straight line. The purpose of this step is to hide the fact that she doesn’t have legs in this image.

Holding Shift while painting black across the bottom to keep the stroke straight

If you feel that you overpainted in some areas, you can easily use the Move tool to adjust the placement of your brush strokes.

Move tool used to nudge the painted strokes back into place

Next, create a new layer by going back to the Libraries panel then clicking the Grunge texture and dragging it right above the Background layer. 

Grunge texture dragged out of the Libraries panel above the Background layer

Press CtrlT (Windows) or CommandT (macOS) to transform the layer.

Rotate the layer in favor of the lightest area, right-click, and select Flip Horizontally. The brightest spot then sits on the left side and matches the highlights you made earlier.

Texture transformed and flipped horizontally so its bright spot sits on the left

Expand the grunge texture layer by clicking-and-dragging the handles until it fits the entirety of the canvas. Press Enter (Windows) or Return (macOS) to set it in place.

Applying a Highlight to The Background

Create a new layer above your Grunge texture layer and name it as “Highlight.”

New layer named Highlight created above the grunge texture

With the Brush tool selected and the white color set as your Foreground color, set the brush size to a large diameter. Paint on the center of the canvas to create that Omni-light.

Large white brush dab in the center of the canvas to form the omni light

Double-click on the side of the layer to bring out the Layer Style window and set the Blend Mode to Color Dodge. 

Layer Style window with the Blend Mode switched to Color Dodge

Under Advanced Blending, uncheck the box for Transparency Shapes Layer, this will transform the paint color into an actual highlight to further emphasize the silhouette of the Model.

Transparency Shapes Layer unchecked under the Advanced Blending options

Using the Move tool, click-and-drag the highlight to move it around.

If the brightness is too intense, go to the Layers panel and reduce the Fill value, so it does not look like a solid ball of white.

Highlight repositioned with the Move tool and its Fill value pulled down

Click on the New Adjustment Layer icon and select Curves. Click on the center of the line to make a point and drag it upwards to brighten the highlight more.

Curves point dragged up to brighten the glow even further

Create a Layer Mask to hide the effect by pressing CtrlI (Windows) or CommandI (macOS) to Invert.

With the Brush tool selected and the white set as your Foreground color, reveal the Curves adjustment layer by painting a short upward stroke towards the source of light.

Short white stroke on the inverted mask revealing the Curves toward the light

At this point, move the Highlight layer above the Curves adjustment layer so you can control it better. Reduce the Fill value until it looks like a soft, ambient glow.

Highlight layer moved above the Curves layer with the Fill eased back

You can also minimize the Opacity of the Curves adjustment layer to soften it more.

Opacity of the Curves adjustment lowered to soften the ambient glow

Masking the Hairstrand

With the Model and the background set, start working on the details of this composite.

Rotate the hair strand image to see it better by going to Image > Image Rotation > 90 Counter Clockwise.

Image Rotation menu set to 90 degrees counter clockwise for the hair strand
Hair strand photo now sitting upright in its own document

Applying the Channel-Based Mask

From this point onward, you will use a technique called a Channel-Based Mask. This method masks difficult to select objects, such as hair, fur, and grass.

For more practice with this technique, see PTC’s full guide to channel masking in Photoshop.

First, go into the Channels panel and click on each RGB channel (Red, Green, and Blue), and see which channel has more contrast with the background. 

Channels panel with each color channel checked for the most contrast

In this image, the Blue channel has more contrast with the background. Click-and-drag the Blue channel into the New Channel icon to duplicate it, then use this copy to build the selection.

Blue channel dragged onto the New Channel icon to duplicate it

Press CtrlI (Windows) or CommandI (macOS) to Invert the channel.

All of the white areas will be selected, and to make sure every strand is selected, go to Image > Adjustment > Levels. 

Drag the center handle to the right to adjust the brightness of this channel and press OK.

Levels dialog with the middle handle dragged right to brighten the channel

Go back to Image > Adjustment > Levels, and this time, drag the rightmost handle and drag it to the left until all areas of the hair are white. Then, press OK.

Levels reopened with the right handle pulled left until the hair reads white

If you cannot achieve the complete whiteness, you can always use the Brush tool to paint white on all the missed areas.

Tip: Press [ and ] to reduce and enlarge your brush size.

With every essential area turned into white, go back to your Channels panel. Hold Ctrl (Windows) or Command (macOS) and click your duplicated Blue channel to load it as a selection.

Then, go back to the original color by clicking on the RGB channel.

Placing and Positioning the Hair Strand

Ctrl clicking the duplicated channel to load the hair as a selection

Go back into your Layers panel and create a layer mask by clicking on the Layer Mask icon.

Layer Mask icon clicked back in the Layers panel to mask the hair

Using the Move tool, click-and-drag the hair to your working document and release the mouse to drop it there.

If the file is too large to see the transform handles, press Ctrl0 (Windows) or Command0 (macOS). This fits the full scope of the layer on your screen.

Then, scale down the hair to the same size as the model’s head and click on the checkmark to save the changes.

Go to the Layers panel and rename the layer to “Hair.”

Rename the layer to Hair

Click-and-drop the Hair layer into the Model group to organize it neatly.

Hair layer dropped into the Model group to keep the file organized

With the Hair layer still selected, use the Move tool to place the hair into the following position:

Hair moved into position over the model with the Move tool

Transform the layer by scaling it down and stretching it vertically to match the hairstyle in the original poster.

Changing the Hair Color

Click on the New Adjustment Layer icon and select Curves. On the Properties panel, click on the Clipping Mask icon to clip the layer below it.

Curves added and clipped to the Hair layer from the Properties panel
Curves properties sitting open above the hair layer

Then, click-and-drag the curve downwards to darken the Hair layer.

 Switch the channel to Red. Click on the center of the curve then drag it upwards to change the color of the hair into a shade of red. 

Red channel curve raised to turn the hair a shade of red

Distorting the Hair Strand with Puppet Warp

The current positioning of the hair needs adjusting. Right-click on the Hair layer and select Convert to Smart Object so you can distort it non-destructively.

Right-click menu on the Hair layer with Convert to Smart Object chosen

Press CtrlT (Windows) or CommandT (macOS).

Then, right-click > Flip Horizontal. Click on the checkmark on the Options bar to commit to the changes.

Free Transform with Flip Horizontal applied before committing on the Options bar

To distort it further, go to Edit > Puppet Warp, this feature allows us to distort an image by using pins.

For the full set of options this tool offers, check out PTC’s Puppet Warp guide.

Edit menu open on Puppet Warp to distort the strand using pins

Make sure you uncheck the box for Show Mesh in the Options bar.

Show Mesh box unchecked in the Puppet Warp options bar

Start by creating three separate pins on each curve of the curls.

Click-and-drag on each pin to distort the pixels and reposition them based on your preference.

Tip: Hold Alt (Windows) or Option (macOS) to see a circle guide that shows the pin’s rotation.

Once you’re happy with the transformation, click on the checkmark to commit to the changes.

Blending the Hair and Add Highlights

With the Eyedropper tool and the Curves adjustment layer thumbnail selected, click on a dark shade of red in the hair.

Eyedropper sampling a dark red straight out of the hair

Then, click on the New Adjustment Layer icon > Solid Color. Photoshop automatically sets the color to the dark shade of red you previously selected with the Eyedropper tool, so press OK.

Solid Color layer loaded with the dark red picked up by the eyedropper

Convert the layer into a clipping mask by pressing CtrlAltG (Windows) or CommandOptionG (macOS).

Hide the contents of the layer mask by clicking on the Invert button from the Properties panel, and this makes the layer mask into black.

Fill clipped with Ctrl plus Alt plus G and its mask inverted to black

From here, you can selectively bring back areas of your layer mask by selecting the Brush tool and painting with white. 

Painting white on the mask to bring the red back a little at a time

Select the Color Fill layer, hold Shift, and click on the Hair layer. Press CtrlG (Windows) or CommandG (macOS) to organize all these layers into one group. Then, rename it into “Hair.”

Color Fill through Hair layers grouped with Ctrl plus G and renamed Hair

Click on the Layer Mask icon to create a layer mask. 

Layer Mask icon clicked to add a mask to the Hair group

With your Brush tool selected and the Foreground color set to black, paint on the hair so that it blends better with the background.

If you want to highlight certain areas of the hair, create one more Curves adjustment layer in the Hair group. Click on the Clipping Mask icon to clip it to the layer below.

Black brush blending the hair into the background before another clipped Curves

To create these highlights, simply click-and-drag on the curve upwards to see it change. One again, click on the layer mask thumbnail and then click on the Invert button.

Using the Brush tool, use the white color to paint over areas where you want to reveal the mask.

Decrease the Opacity of this layer if you want to reduce the intensity of this highlight.

Masking the Model’s Back

Now, we will be moving on to creating the mask that will cut up a part of her back where the flowers will be flying out.

To do that, select the Lasso tool and freehand a selection that looks like a cracked opening.

With the selection active and if you click on the Layer Mask icon, it will keep the selection.

To execute the opposite effect, hold Alt (Windows) or Option (macOS) and click on the Layer Mask icon to keep everything but the selection.

Alt clicking the Layer Mask icon to keep everything except the selection

Selecting and Mask the Flowers

To recreate the Perfume poster in Photoshop, you need to add flower petals in the background.

Go back to the Libraries panel and double-click on the two images of rose petals to open them in separate new tabs.

Rose petal files opened from the Libraries panel into their own tabs

If you want to select an object against a stark white background, I will use one of the oldest tricks on Photoshop, which is the Magic Wand tool.

Magic Wand tool chosen to select petals off the plain white background

On the Options bar, set the Tolerance to 6 and check the box for Contiguous.

Then, click once on the white area to automatically select all the white pixels in the image.

Hold Alt (Windows) or Option (macOS) as you click on the Layer Mask icon, and Photoshop hides the white background.

Placing the Flowers Over the Model

Using the Move tool, click-and-drag on the flowers to the working document and drop them on the canvas by releasing your mouse.

Make sure you are working in the right group by clicking-and-dragging the layer into the Flower group. Then, rename the layer as “Flowers.”

Petals dragged into the working document and renamed Flowers in their group

If you do not see your flowers, press Ctrl0 (Windows) or Command0 (macOS) to see the transformation handles. From here, you can scale down the layer until it fits the canvas.

Using the transformation tool, you can rotate, skew, or distort the rose petals to match the direction of the crack.

To remove the white outline created by the mask, select the Brush tool and the layer mask thumbnail. With your Foreground color set to black, paint over the outline to hide it.

While I am in the process of hiding things in the mask, I will also take this opportunity to hide some of the petals.

With the Move tool selected, hold Alt (Windows) or Option (macOS) as you click-and-drag to duplicate the layer.

You can scale it down, rotate, distort, and flip it, so they look a little different.

With the original Flowers group selected, press CtrlJ (Windows) or CommandJ (macOS) to duplicate the layer.

Second Flowers Technique

To add variety to the rose petals, you can also use the other image and apply the same techniques we used to separate the rose petals from the white background.

Again, select the Magic Wand tool. 

On the Options bar, set the Tolerance value to 6 and check the box for Contiguous.

Magic Wand options set to a Tolerance of 6 with Contiguous checked

Click on the white background to select it, then hold Alt (Windows) or Option (macOS) as you click on the Layer Mask icon to separate the rose petals.

Clicking the white background then Alt clicking the mask icon to free the petals

Right-click on the side of the layer and select Apply Layer Mask to completely get rid of it.

Right-click menu with Apply Layer Mask chosen on the petal layer

Using the Lasso tool, freehand an outline around a rose petal and press CtrlC (Windows) or CommandC (macOS) to copy it.

Lasso tool drawn freehand around a single petal before copying it

Go back to your working document and paste it on the canvas by pressing CtrlV (Windows) or CommandV (macOS).

Press CtrlT (Windows) or CommandT (macOS) to transform it accordingly. Use the Move tool to drag it anywhere as you build up your flow of rose petals.

Tip: If you like this technique, freehand a selection around any petal with the Lasso tool. With the main petal image selected, press CtrlJ (Windows) or CommandJ (macOS) to cut the selection. Paste it on a new layer of its own.

With their respective layers, you can easily select a petal, then click-and-drag it towards the working document and scale it accordingly.

Making the Petal Shadows on The Wall

To create shadows of the petals, duplicate a layer of petals by selecting it and pressing CtrlJ (Windows) or CommandJ (macOS). Then, use the Move tool to place it where it can appear as a shadow.

Right-click on the layer and select Apply Layer Mask.

Duplicated petal layer moved into place so it can act as a shadow

Double-click on the side of the layer to open the Layer Style window. 

Click on Color Overlay, set the color to black, and press OK.

Layer Style window with Color Overlay set to black for the petal shadow

Now, choose Filter > Blur > Gaussian Blur and adjusts the radius to mimic the soft edges of a shadow.

Gaussian Blur radius dialed in to mimic the soft edges of a real shadow

If the shadow appears too intense, simply decrease the Opacity of the layer according to your preference.

Opacity of the shadow layer reduced so it does not read too strong

Applying a Tint Over the Image

The original movie poster has a blue tint over it, and you can replicate it by creating a Solid Color fill layer above the Model layer.

Solid Color fill layer added above the model for the poster tint

In the Color Picker window, set the color to blue and press OK.

Color Picker set to blue to match the tint on the original poster

On the Layers panel, set the Blending Mode to Color.

Blending mode set to Color for the finished perfume movie poster in Photoshop

Reduce the Opacity to a minimum to give it a faint blue tint.


Now, that’s how you recreate the Perfume poster in Photoshop! Hopefully, this has been informative and fun for you.

Frequently Asked Questions

What Photoshop version do I need for this perfume movie poster tutorial?

Any version from Photoshop 21.1 (Photoshop 2020) onward works. The tutorial only uses layer masks, adjustment layers, and Puppet Warp, all of which still work the same way in the current version.

What is a Channel-Based Mask in Photoshop?

A Channel-Based Mask uses the brightness difference already in a photo’s Red, Green, or Blue channel to build a selection. It works well on fine detail, like flyaway hair, that the Select and Mask workspace struggles with.

How do I hide part of a photo without erasing it?

Add a layer mask and paint on it with black to hide, or white to reveal. This is how the tutorial hides the towel under the model, without deleting any pixels.

What does Puppet Warp do in Photoshop?

Puppet Warp places pins across a mesh drawn over a layer. Dragging a pin reshapes that part of the image, which is how the tutorial repositions a stray hair strand.

How do you change hair color in Photoshop?

Add a Solid Color fill layer clipped to the hair layer, then set its Blending Mode. This recolors the hair while keeping its original highlights and shadows.

How do you add a color tint to a whole composite?

Add a Solid Color fill layer above every other layer, then set its Blending Mode to Color. This ties the separate elements of a composite together with one consistent tone.

Why use Adobe Stock images instead of your own photos for a poster composite?

Stock photos give you a clean subject and consistent lighting to build from. The five images this tutorial uses are linked in the Tutorial Images section, free to practice with as watermarked versions.

Conclusion

Recreating the perfume movie poster in Photoshop pulls together several compositing skills into one project.

Masking, a Channel-Based Mask, Puppet Warp, and a final color tint each play a part in the finished image.

None of these steps need advanced tools. Layer masks, adjustment layers, and patience with the Brush tool get you most of the way there.

Watch the full video above for every step in real time, and comment on the video with any question.

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Jesús Ramirez

About the author

Jesús Ramirez

Jesús Ramirez is a graphic designer and the founder of the Photoshop Training Channel, which he started in 2012 and has grown past two million YouTube subscribers. He has taught at Adobe MAX, Adobe Summit, and Photoshop World, teaches courses for CreativeLive and Pluralsight, and was one of five artists chosen for Adobe Stock's Make a Masterpiece campaign. His Photoshop templates shipped inside Photoshop CC 2018.

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